As an adviser, you already safeguard your clients’ financial wellbeing. With Friendly Health, you can help them protect their health too – adding extra value to the advice you give and strengthening those client relationships.
Friendly Health is an innovative healthcare product that creates new opportunities for you while providing valuable cover for your clients. Starting from just £4.15 a week, it’s simple, with three straightforward levels of cover, and quick – applications can be completed in under five minutes.
Each time you open a policy between today and 31st December 2025, you’ll be automatically entered into a prize draw to win one of 3 Amazon gift cards. Terms and conditions apply.
Our independent consumer and adviser research shows that full PMI is often seen as an unaffordable luxury with only around 14% having it. Yet clients are concerned about accessing a GP or a dentist, and long wait times. Your clients want to stay healthy but lack an easy, affordable option.
Friendly Health changes that. Designed to be simple, quick to apply for and affordable. It’s the everyday healthcare product that your clients have been waiting for – giving you a fresh solution for health conversations, and a new income stream.
Friendly Health enables your clients to take control of their health today and gives them reassurance if something goes wrong tomorrow. The product not only provides preventative and diagnostic medical support so your clients can stay well, it also helps them identify problems early so they can recover quickly and smoothly.
3 simple cover levels: Bronze, silver and gold.
Fast application: With no medical questions.
Affordable: Starting at £4.15 a week.
Range of unlimited benefits Including 24/7 virtual GP access and online dentist access.
Diagnosis pot: Cash amount to contribute to consultations, scans and tests.
Friendly Health’s benefits help your clients stay on top of their health today, and if something changes in future, it gives them the tools to identify and tackle the problem quickly.
24/7 access to a virtual GP for the whole family as standard, plus a wellbeing hub which includes confidential support for personal and work issues.
Online access to a dentist for the policyholder.
Dermatology concerns are amongst the most common reasons patients get in touch with their GP – we have made this option more accessible via our virtual GP service.
Tailored programmes from registered dieticians, covering areas such as sports nutrition, digestive and hormonal disorders (e.g. coeliac disease, IBS), body composition (fat/muscle balance), and diets to support diabetes management, mental health, and energy levels.
Online physiotherapy advice for your client to help prevent minor issues from becoming major ones. Under Gold membership, this benefit extends to their immediate family.
Online therapy advice for policyholders, supporting emotional wellbeing as much as physical health.
Fast access to diagnosis not only makes the private route more affordable and accessible, but also brings invaluable peace of mind.
This benefit can be used by those with Gold cover to claim for dental trauma, too.
The services of a personal nurse to help clients with Gold or Silver cover understand and come to terms with their medical diagnosis, and to suggest next steps.
A home blood testing kit which allows your client to do a test and send it away for diagnosis against 24 conditions.
Feature | Bronze | Silver | Gold |
Diagnosis Pot | £500 | £1,000 | £1,500 |
Emergency | × | × | ✓ Via diagnosis pot |
Excess per claim | £25 | £50 | £75 |
Friendly | Access to an | Access to an online dentist | Access to an online dentist and |
Friendly GP+ - Telephone/online access to a Private GP any time day or night | ✓ | ✓ | ✓ |
Mental health | Up to 6 sessions | Up to 6 sessions | Up to 12 sessions |
Physiotherapy | Up to 6 sessions | Up to 6 sessions | Unlimited for policyholder & immediate family |
Dermatology | ✓ | ✓ | ✓ |
Dietitian | × | ✓ | ✓ |
Friendly Care | × | Telephone access to a nurse to discuss your diagnosis and offer suggestions to help you deal with it | Telephone access to a nurse to discuss your diagnosis and offer suggestions to help you deal with it |
Health assessment | Can be purchased from us (£79 per kit) | Home testing kits free every 5 years, starting year 2 | Home testing kits free every 3 years, starting year 2 |
Everyone with Friendly Health has fast, free access to a virtual GP over the phone or online, 24/7. Friendly GP+ is a highly popular feature, and it means your clients no longer struggle to get appointments or face long delays.
They’ll talk to UK-based GPs and receive diagnosis, advice, fit notes and referrals, as well as gaining access to a range of support including counselling and debt advice.
Your clients on Bronze, Silver or Gold will have unlimited round-the-clock access to a dental chat service, connecting them with qualified dentists.
At Silver level they have access to emergency dental services and at Gold, an extra allowance towards repair of a traumatic dental injury. This is an especially valuable benefit at a time when access to NHS dentists can be limited.
Unlimited around the clock access to a dental chat helpline: Upload photos and videos, seek a second opinion and get prescriptions (at an additional cost) within 24 hours.
Expert-led videos on dental health: Tips and best practices to keep their smile healthy, from brushing techniques to lifestyle tips for oral care.
Smart educational articles: Easy-to-read articles written by dental experts, designed to give your client practical advice on maintaining their oral health.
Symptom checker tool: Your clients can check issues and get guided next steps.
10% discount on cosmetic dental treatments: Such as teeth whitening and straightening.
Video call examination: The option to pay for a video examination.
Emergency online dental appointments: When urgent issues arise.
Help finding in-person emergency treatment: Our dentists assist with local clinic sourcing*.
*At Silver and Gold level, our dental team will make reasonable efforts to help your client find and arrange an appointment with a local clinic for in-person care. However, we cannot guarantee appointment availability, timing, or acceptance, as these depend on 3rd party clinic capacity and discretion.
When clients with Silver or Gold cover get a diagnosis and don’t know what to do next, they can seek personal nurse support. Their nurse can provide advice on such issues as finding a treatment provider or answer questions about their diagnosis and what it might mean for them and their family.
Contact our specialists on 0333 014 6244 and we can help you with any questions you have.
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0333 014 6244
Monday to Friday / 8am – 6pm
The services are available after the first 7 days of the policy starting. For Gold policies, the emergency dentistry benefit is available for injuries sustained after the first 12 months.
This policy is designed to help provide a diagnosis of a new medical condition that starts after the policy is opened. It does not cover existing medical conditions.
If your client needs to make a claim for a consultation, test or scan to find out if something is wrong, they must contact us so we can manage it.
Payment will be reviewed each year and could stay the same, go up or down.
This is not a private medical insurance policy.
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