Specialist healthcare insurer National Friendly has unveiled its bold new website, developed with the help of its customers and designed to reflect the aim of being a mutual for the 21st century.
National Friendly recruited digital agency Twenty Six London, which it tasked with helping the mutual insurer stand out in the healthcare market place, whilst ensuring its heritage was not forgotten. To create the customer friendly website National Friendly wanted, it sought input from its existing customers, at various stages throughout the design process and their feedback has proved invaluable.
To ensure that the new website is as customer friendly as possible, National Friendly has incorporated a fresh intuitive layout with interactive tools such as calculators for the Healthcare Deposit Account. These tools enable customers to choose how much they would want to pay according to their age and see how much medical cover they are entitled to whilst helping to illustrate how the healthcare product works.
Commenting on the new website, head of e-commerce at National Friendly, Claire Templeton, said: “As a mutual, we felt it was vital to listen to our existing customers about the route they thought we should take with the new website. We are delighted with the new site; the feedback from our customers, matched with Twenty Six London’s inventive approach, has given us a truly customer focused and innovative website, mirroring our values as a company and clearly explaining the products we offer.”